FAQ-Chinese Release Distribution & Publication

Press release services in China are very different from those in the US, Canada and other major Western countries. For example, China’s main search engine is Baidu, also known as “Chinese Google,” rather than Google, Bing and Yahoo, etc.

Another major difference is that contact info is rarely published by the media, as China’s online media have various policies on showing this information on their sites, so we work with our clients to make clear what is possible and to advise how to achieve maximum impact.

No doubt you have many other questions, so please check our FAQ section, and also feel free to contact our support team, who are ready and waiting to provide one-on-one customized services to our clients. Through working closely with us, our customers get the most clear info on the whole process of publishing a press release in China.

Read through our FAQ for information about our press release distribution services.

Who Is The China Box?
The China Box is a team comprising senior media professionals and PR veterans, who mainly come from China and USA.

How is The China Box different from other newswires?
The China Box distinguishes itself from other press release newswires in China through its search-engine optimized and social-media enabled distribution platform.
The China Box makes press releases available online directly to the media, and your release also is submitted to premium China-focused online locations all over the Internet where interested readers can easily find it.

Whether you are in the finance, manufacturing, sourcing, retail, information technology, green technology, CSR, agriculture, chemical, or travel industries, we have exclusive ability to have your release on China's top business news websites.

What is social media and how are press releases optimized for social media?
Social media is a combination of Internet-based publishing like WeChat, Weibo (Chinese Twitter), Baidu Zhidao (Chinese Wikis), blogs and other websites that cater to providing information.
It also describes the online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.
We use a combination of HTML markup, XML markup, tags and syndication services like RSS to help news and media websites in China easily integrate our press releases into their services.
A social media press release is unique because it combines various multimedia elements such as text, video and images in one place, giving journalists the ability to easily use some or all of the media elements of the release.

Does The China Box offer any tips or help on how to write an effective news release?
The China Box's editorial guidelines offer editorial help including writing services.

Does distribution through The China Box guarantee page placement or search placement in the search engines, or that the media will use my press release?
Although The China Box can guarantee that we will make your press release available to the news search engines in most cases and 100% placement on select websites in China, we cannot guarantee its rank as related to search terms or page placement. Additionally, we guarantee that the media will use your news release, which accepted by our editors. We do not control the media, but our expertise and professionalism ensures a certain placement according to the agreement between the media and us.

How do I send you a press release for distribution?
Send your press release to service@mediatcb.com with information including your package name (release, target media, social media etc) and questions. We offer an easy-to-use template to clarify the format of a press release/news story/SNS message.

How soon after I have submitted my release will my press release go out?
We normally require a 24-hour turnaround during normal business days for approval. You may choose to tell us to rush a release in an emergency, but there are no guarantees.

Why is there a delay?
Often, we must work with you to polish, edit or correct mistakes in your press release copy, and that can sometimes take a couple of days. We also work during China’s business hours, which are +8 GMT from 9 AM to 9 PM, and we take off all normal Chinese holidays. We encourage you to not send press releases during the weekend and Chinese holidays when exposure and impact may be decreased.

Can I target my distribution to a specific geographical area?
Yes, you can target sites in any regions, provinces, cities or counties in China’s mainland. The China Box’s distribution is both in China and global. You are welcome to try our global distribution and publication services.

What kind of contact information does The China Box require to submit a news release?
The China Box requires a contact name, e-mail address and phone number before we can distribute your press releases. The information you specify will be provided to the media upon request. In addition, when you sign a contract by buying a subscription package with The China Box, you will be required to appoint one person in your company to be the main point of contact. This protects you from erroneous press releases being distributed on your behalf. When you choose and purchase a subscription package, that information will all be made available to you. We may call you to confirm your company details prior to allowing you to disseminate press releases.

What are the typical kinds of press releases accepted by The China Box?
The three most typical types of press releases you’ll find on The China Box are ones with:
* Strong news announcements about new products, books or services, an award or honor, new hires, upcoming or past events, mergers and acquisitions, business promotions, contests and other changes.
* Soft or "feature" news that connects an organization, service or product with a trend in their industry or in society, or that provides an alternative perspective to a bigger news story. This could include news about a “local” connection to a national or international event, issue or news that shines a “human interest” spotlight on a person, product or organization that is a prime example of or is affected by a story in the news.
* Newsworthy and timely information about the release of a tip sheet, website or white paper that presents a person or organization as an expert in a specific field.

What types of press releases and content does The China Box not accept?
The China Box does not accept press releases that we perceive to be inflammatory or intended to cause harm to a third party; that are written in the format of an advertisement or spam; or that are deemed not newsworthy. In addition, The China Box does not accept press releases containing, promoting or linking to adult content or profanity or content that contains accusations of criminal conduct without attribution to a court case number. The China Box does not accept press releases from anonymous or fictitious sources or that directly address consumers and the public with a “Buy Me!” type of appeal. For more information, please visit The China Box editorial guidelines.

What is an editorial hold?
When a press release submitted to The China Box does not meet The China Box's editorial standards, an editor places it on editorial hold status to allow you time to make revisions.

Can The China Box write or edit my press release?
Yes, The China Box has a team of editors who can write your press release from scratch or re-work your release draft. Our writing services are available as add-on services with any press release package, and you can ask our support team for more details.

How long should a press release be?
The optimum length for a press release is 400 to 900 Chinese words, and the length can directly affect your distribution. Press releases shorter than 400 words are often missing important elements and may not be recognized by the search engines as a press release. Search engines may also flag long press releases as something other than a press release.

Can I send Chinese-language press releases with The China Box?
Yes, currently all English-language press releases sent to The China Box allow you to send, at the same time, the Chinese-version of that same release. Please note that only Simplified Chinese content goes out to media in the Chinese mainland.

Can I send a Chinese-language press release only, instead of an English press release?
Yes, it is fine for you to choose to send only a Chinese-language press release without an accompanying English-language press release.

Can you help me translate my press release into Chinese?
Yes, we provide professional translation service, we are happy to help you translate your English press release into simplified/traditional Chinese. Please contact our service team at service@mediatcb.com for the current rates and turnaround times for helping you accomplish this important task.

How do I send both an English-language press release and a Chinese press release through your service?
We only need Chinese press releases for publication, but it is totally fine if you want to send us both an English-language press release and a Chinese press release. Please bear in mind, only Chinese press releases go to the Chinese media.

Do you offer refunds on your service?
Yes, we will refund your full amount within ten (10) calendar days if we failed to publish your press release by our mistake. Please note, there might be a deduction of the transfer fee made by banks, Paypal or the transaction service providers. You are solely responsible for paying the designated fee for each Press Release submitted. We do not offer any refunds on used services.

Send an email to tcb@mediatcb.com. You will receive a response within 8-hour, learn how we can help you with guaranteed online postings services, professional writing and translation services.